MODERNIZATION OF APPROACHES TO HUMAN POTENTIAL MANAGEMENT IN THE DIGITAL ECONOMY

Abstract

Global shifts and changes in the condition of the new economy are causing competency transformations at all levels of economic regulation occurring under the influence of the rapid introduction of innovative technologies all over the world and particularly in Ukraine. The tendency of the new economy is manifested in unexpected competence shifts, which require new knowledge and information, constant improvement in order to remain competitive and economically efficient during mobilization; make responsible management decisions promptly; create high technologies, etc. Current competency gaps are impeding the development prospects of the new economy in Ukraine during the introduction of HRM-technologies. The article will try to sufficiently explain the facts and assumptions that HRM-technologies can reduce the competence gap between technology, people, business, society and government bodies in the system of signs of the new economy. Having explored the needs of the labor market, the real situation and opportunities focusing on future changes, the article offers ways how to overcome competency gaps at the meta-, macro-, and microlevels. The necessity to deeply transform popular competencies and digitalization of HRMtechnologies, increase IT-competencies of HR-specialists, all subjects of labor relations, and transform the HRM-competencies of linear management is demonstrated in the article as well.